In Q1 2024, SDSmena CEO joined the German-Arab Chamber of Industry and Commerce (AHK Egypt) in Berlin and Munich. He accompanied the distinguished AHK board members and AHK Egypt members. It was a productive business trip, named “Door Knock Delegation”, to encourage investment with Egypt and Germany with representatives from the Federal Ministry for Economic Affairs and Climate Action (BMWK), Bavarian officials from the Bavarian State Ministry of Economic Affairs, representatives from the DIHK and AHK networks, as well as German businessmen.
Our CEO had very interesting meetings, including:
👌 meeting with H.E. the Ambassador of the Arab Republic of Egypt to Germany
👌 Meeting at the Federal Ministry for Economic Affairs and Climate Action
👌 Roundtable discussion with German and Egyptian businesses at IHK für München und Oberbayern
👌 Meeting at the DIHK with DIHK and AHK representatives
👌 Meeting with German parliamentary representatives at the German federal parliament ‘Bundestag’
👌 Meeting at the Fraunhofer-Gesellschaft
👌 Meeting with representatives from the German Mineral Resources Agency (DERA)
👌 Meeting at Siemens AI Lab
👌 Visit to the BMW Museum Factory at the BMW World (Munich)
👌 Meeting at the Bavarian State Ministry of Economic Affairs.
Our CEO takeaways:
👉 Green hydrogen has great potential to support the road to #netzero and transform our energy system into a sustainable one.
👉 Carbon Border Adjustment Mechanism issued by the EU Commission, applicable from 2026 onwards, impacts some exports from Egypt to Germany.
👉 Great potential and cooperation between Egypt and Germany and investment opportunities in both countries.
👉 Innovation, research, and development are critical to countries’ development, and more efforts are needed to cope with the rapid pace of technology acceleration.
👉 The Siemens AI lab is an impressive showcase of Siemens’ bold and decisive response to the rapid advancement of Generative AI.